laphroaig-campaign

New Laphroaig Campaign

New Glen Garioch Visitor Centre

The Glen Garioch Distillery at Oldmeldrum near Aberdeen has just opened its new visitor centre. The £200,000 facility is owned by Morrison Bowmore and is the newest addition to the visitor centers Morrison Bowmore are establishing on Islay and at Auchentoshan, near Glasgow.

New Owner of Glen Grant Distillery

Italian drinks group Campari has purchased Glen Grant distillery in Rothes, Scotland for €115m. Glen Grant was established in 1840 and is the leading single malt whisky in Italy and sells 350,000 nine-litre cases internationally. Source: BeverageDaily. Read more about Glen Grant Distillery

New Laphroaig Campaign

Jim Beam Brands, who recently acquired Laphroaig from Allied Domecq, are soon launching a new campaign to boost sales of the famous Islay Single Malt. The campaign will be focused on key countries such as UK, the US, France and on the duty-free market. Laphroaig currently sells 140,000 cases per year. Source: Sunday Herald

New Web Design by Morrison Bowmore

Morrison Bowmore Ltd, the owner of Auchentoshan, Bowmore and Glen Garioch, have launched their new website. The previous heavy flash page has been replaced with a clean and modern design. Visit Morrison Bowmore

Luxury Bottling by The Macallan

Together with the luxury brand Lalique, The Macallan launches a limited range of 50 years old single malt bottled in a crystal decanter. The 470 individually numbered decanters are valued at £3,500 and will be sold in select stores in the UK, America, Russia and Asia.

Glenfiddich Enters China

William Grant & Sons, the largest independent distiller in Scotland is in the process of establishing business in Shanghai, China. The new company will be named William Grant & Sons Shanghai and will be fully operational in January 2006.

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William Grant & Sons are the firm behind Glenfiddich, one of the world’s most successful whisky brands. Recent sales figures show a surge in profits by 4.1 per cent to £71.5 million last year, mostly due to a strong sales growth for the company’s premium brands.

Whisky Gains in Russia

Most people know that Vodka is the most popular alcoholic beverage in Russia. Ever since 1812, the top imported spirit besides vodka has been cognac; however, if the sales statistics for 2005 prove to be correct, this year single malt Whisky sales will exceed premium Cognac for the first time.

Single Malt whisky is the fastest growing spirit in Russia and is the preferred drink for the Russian elite, consisting of ex KGB, oligarchs and gangsters. The top four best selling single malts in Russia are Glenfiddich, Macallan, Glenmorangie and Bruichladdich.

The Macallan Woodland Estate

Macallan Distillery now offers whisky buffs the opportunity to buy a package including a tree which will be planted next to the distillery and a 12 year old bottling called The Macallan Woodland Estate.

No more than 1,000 trees will be planted. The Macallan Woodland Estate will be priced at £95 and the offer will be limited to The Macallan website. Source: Edrington Group.

Johnnie Walker Anniversary Blend Released

To celebrate its 200th anniversary, Johnnie Walker releases 200 bottles of ‘Johnnie walker Blue Label 1805’. The youngest drop in the bottle is 45 years old and most of the single malts used to create this exclusive blend no longer exist.

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The whisky is presented in a handmade Victorian- style writing case with an antique nib pen. In the pack is also included a replica of Alexander Walker’s (John Walker’s grandson) original handwritten recipe book. Source: Drinks-Business-Review.

Tons of Whisky Lost at Sea

Tons of whisky and liquor have been swept into the sea off the coast of Wales. The container carrier Endeavour shed its payload near the Pembrokeshire coast. The four 40ft containers were swept overboard about 35 miles from St Ann’s Head. Three of the containers each contained 22 tons of whisky while a fourth contained 26 tons of unidentified liquor. Source: ic Wales.

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